Posted on: 05 August, 2012
Author: Amit Kumar Sarkar
A brand logo should should be created very meticulously. It should be a design that should be flexible in all mediums and formats. A seasoned logo designer should do extensive research, use apt colors and typography, and add simplicity to make the logo unique. With stock and clip-art logos, the branding quality has recently witnessed a downward curve. Amateurish designers undermine the importance of a logo to a company. Be it small or big, every enterprise should have a well designed logo to create a positive image. A brand logo design is nothing but the face of a company, and therefore it should be designed meticulously. A brand logo should be something that looks fine in all mediums and sizes. Be it on billboards or a T-shirt, it should look the same. If you want to get your company brand logo designed, then hire the services of a knowledgeable and experienced designer. Additionally keep these points in mind: Thinking of a unique name can be fun. Know the target audience of the client business. It will help you to think of ideas and take the design forward. You also need to do a detailed research on the marketing strategy of the brand you are designing for. Research includes everything from font choice to the income, gender and habits of the target group. Designing a unique logo is not just about creating artistic symbol and fonts. Instead, it is all about making the right impact in the customers psyche. A logo created for enhancing the brand image should reflect the true essence of the business. Only aesthetics wont make a mark! You have to focus on the targeted market to understand the type of fonts that matches with the business. You should study the fonts that are used by your clients competitors, and understand why such fonts are preferred. To get ideas and inspiration, you can refer to inspirational sites. People remember simple and easy to understand designs than something too abstract or hard to fathom! While designing for a brand, apply the principle of KISS, i.e. keep it simple, stupid! Color is added based on color psychology. Consider the color blue. Why an electronics firm uses blue in their logo like Samsung or Nokia? Blue represents calmness, trustworthiness and professionalism. It has a corporate look and feel. This is the primary reason why companies use blue in their logo. Thus, a logo created for a brand should be simple and attractive to make the right impact in the minds of the targeted audience. Source: Free Articles from ArticlesFactory.com