Responsive image

5 Copy Writing Pitfalls to Avoid

Posted on: 14 July, 2011

Author: TJ Philpott

There is a direct connection between the effectiveness of your copy writing and your ability to increase sales when working online.Learning how to write persuasive content that people will not only read but take action on is important when building a business online!Read further to discover the 5 most common errors many commit when composing sales copy that does more damage than good for your business! Article Tags: Writing Sales Copy, Write Persuasive Content, Copy Writing, Increase Sales, Writing Sales, Sales Copy, Write Persuasive, Persuasive Content Source: Free Articles from ArticlesFactory.com

Why We Buy

Posted on: 12 March, 2009

Author: Randy S. Hall

Understanding why people buy the things they buy will only help you sell your product or service better. People buy for a reason. People buy with their emotions and justify their purchase with logic. People buy what the want because it fulfills a desire or it makes them feel better. If they perceive it will save them time or money or make them money they will buy. Whatever the reason find it and use it to compel them to buy. We all like to buy things, but we hate being sold. I have seen it many times in my more...

“The Power of Copywriting”

Posted on: 09 May, 2007

Author: Matt Bacak

Too often Internet businesses chase trends instead of focus on skills development.  The Internet will change and move much faster than you could ever move.  Therefore, chasing each Internet fad that p... Too often Internet businesses chase trends instead of focus on skills development.  The Internet will change and move much faster than you could ever move.  Therefore, chasing each Internet fad that pops up could cause you to go in circles.  To avoid this vicious cycle you need to ask yourself this question – Am I going to chase the ever changing technology on the Internet or develop core...

Public Service Announcement (PSA) Radio Copy Writing Success

Posted on: 09 October, 2005

Author: Scott Perreault

Radio stations are required to air a certain amount of PSA’s each year. Because the quality is often second rate compared to other commercials in the rotation, a station cannot air these on prime time. If given the opportunity, they will. In fact, scottradio.com has experienced such results. Write a good commercial, be it for soda or Cancer research and it will makes its way into the rotation. Why? Because radio stations are begging for quality public service announcements. What if the Super Bowl television commercials were all public service announcement (PSA) advertisements rather than beer, cars and soda commercials?...

Increasing Conversions Through Action-Oriented Copywriting

Posted on: 10 February, 2005

Author: Karon Thackston

I do site reviews. Needless to say, I see a lot of Web copy. One thing that always befuddles me is the lack of focus many site pages have. It's as if the writer assumes the site visitor will read the copy and automatically know what to do next. The fact is you have to know what action you want visitors to take before you get them to take that action. That means knowing what the preferred action you want visitors to take is, before you write the copy. Think About ItBefore you pen one word (for the Web or...

Create A Killer Product by Writing Your Sales

Posted on: 24 January, 2005

Author: Michael Nicholas

You may not realize this, but when you are in the early planning stages of developing a product, the best thing you can do is STOP and write the sales letter first! "But wait a minute (you might be thinking)...this sounds totally 'Bass Ackwards' doesn't it?"It sure does but it REALLY works too...And here's why ... When you envision a product, prewriting the sales letter first allows you to place no limitations on it. You can write more freely as the very things you describe are actually helping you design and create your product's features and benefits.Now all of a...

Recent Posts
Categories