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5 Must-Dos for an Effective Content Marketing Strategy

Posted on: 08 June, 2017

Author: David Gutierrez

In case you are new to the world of content marketing, creating your own strategy might seem like an overwhelming task. Even though the first steps seem to be intimidating, you’ll surely get a hang of it. Below we listed the top 5 elements that can help you end up with an effective marketing strategy. Today a small buzz here, tomorrow a small buzz there – the online world is totally unpredictable. Nothing is written in stone – your content marketing strategy shouldn’t be either. With content marketing, you can combine quality content, social media, and search engine rankings. Consider...

How Dangerous is Link Buying?

Posted on: 13 October, 2008

Author: Jason Capshaw

Like anything else in business, it is important to measure risk when approaching SEO. Just how dangerous is link buying? The answer may surprise you. As an SEO Consultant I have found that I can typically achieve good results in the SERPS without buying links for my clients. But some legitimate sites, that offer their customer’s great experiences are not always featured in the SERPS.  Should they buy links? Although Google has successfully morphed the issue into a moral one, its more of a business decision than a moral decision. Google’s guidelines were written to best benefit their company. At...

Searching Strategies

Posted on: 07 June, 2008

Author: Sandra Prior

Faster Internet connections are great, but technologies like ADSL aren't cheap or widely available. So make the best of your current connection. More effective searching could offer a real speed boost. Identification Successful Internet searching begins even before you touch your keyboard or click on your mouse – it’s when you consider what type of search you want to carry out. If you’re performing a very specific search - a company, product, or name of a person, then using a directory like Yahoo generally returns a small number of highly relevant pages. When you’re looking for something more unusual, like...

The Evolution of Google AdSense

Posted on: 10 May, 2005

Author: S. Housley

The web has evolved into a complex "organism" which, to some, appears to have a life of its own. As the Internet has evolved, so too have online marketers and publishers. The dot-com balloon is said to have burst but savvy publishers have grabbed the coat tails of the Google search monster and employ Google AdSense on content-rich websites. Google AdSense, a pioneer for providing content-sensitive advertisements, has been a boon to webmasters looking for alternatives to amortize their web trafffic. How Does Google AdSense Work?The concept is simple: The publisher or webmaster inserts a java script into a website....

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