Posted on: 17 October, 2002
Author: Marcia Yudkin
Recently I had occasion to review several dozen Web sites in ... -- camera stores. I found this ... as an ... emerged that I believe holds true not only on the Internet Recently I had occasion to review several dozen Web sites in oneindustry -- camera stores. I found this eye-opening, as an unfortunatepattern emerged that I believe holds true not only on the Internet but also inpaper-based marketing materials, and applies to many professions. First,some background.Most of us, particularly those who regularly deal with a wide swath of thepublic, know how to adjust our conversation according to the...
Posted on: 30 September, 2002
Author: Armand Melanson
Start Your e-Business Right!Copyright 2002 lessworkmoremoney.com By Armand Melanson Ever wonder why 90% - that's 9 of 10 - small businessventures fail miserably? And what was the singlesuccessful ent... Start Your e-Business Right!Copyright 2002 lessworkmoremoney.com By Armand Melanson Ever wonder why 90% - that's 9 of 10 - small businessventures fail miserably? And what was the singlesuccessful entrepreneur's secret to success?The answer is so simple that it boggles the mind! How canso many people miss it:SELL WHAT PEOPLE WANT!Crazy isn't it. But most people getting into businessdecide what they will sell without really considering howmuch demand there is. Always identify...
Posted on: 22 July, 2002
Author: Karon Thackston
by Karon Thackston © 2002http://www.ktamarketing.com We all wish we could have ultra-responsive mailing lists, dont we? The dream of most marketers is to send out their ezine and sit back to watch a ... by Karon Thackston © 2002http://www.ktamarketing.com We all wish we could have ultra-responsive mailing lists, dont we? The dream of most marketers is to send out their ezine and sit back to watch a flood of orders come in. After all, while we always DO want to provide good, solid information for our readers, wed all be fibbing if we said our ezines were not a promotional...
Posted on: 08 May, 2002
Author: Bobette Kyle
Based on the ... ... plan book "How Much for Just the ... you know your Web site's ... With an ... to help overcome your main ... you can work smarter, not hard Based on the strategic marketing plan book "How Much for Just the Spider?"Do you know your Web site's objective? With an objective to help overcome your main challenges, you can work smarter, not harder. Through this second article in the four part Web Site Marketing Plan series, learn how you can consider business building models and customer stages when setting objectives.Think of a Web site objective...
Posted on: 06 May, 2002
Author: Martin Avis
The final interview in this series is with an Englishmarketer by the name of Andy Frain. Andy is a 40-yearold ex-teacher who lives in Shropshire, deep in theheart of rural England.Although he doesn't ... The final interview in this series is with an Englishmarketer by the name of Andy Frain. Andy is a 40-yearold ex-teacher who lives in Shropshire, deep in theheart of rural England.Although he doesn't seek out the company of his exteaching colleagues, he says, "Old colleagues I nowoccasionally meet are envious. I wish I could have apound for every one of them that says,'if only I hadthe...
Posted on: 14 December, 2001
Author: Rick Beneteau
I stared into those biggest of navy blue eyes and felt thepower of his fighting spirit, despite the pain and ... fever. Most of the time my heart was in my throat andmy mind was awash with I stared into those biggest of navy blue eyes and felt thepower of his fighting spirit, despite the pain and week-longraging fever. Most of the time my heart was in my throat andmy mind was awash with counter-productive thoughts like, "whyhim?" and "this isn't fair!". This wasn't helping him to besure (my daughter was much stronger than I), but in spite, henot only...
Posted on: 07 December, 2001
Author: Richard Wall
Read this article and I'll give you 109 Killer Reports onInternet marketing! Yes 109 FREE bonus reports just for readingthis article!Does that sound familiar?Internet marketers have gone 'free mad'. F... Read this article and I'll give you 109 Killer Reports onInternet marketing! Yes 109 FREE bonus reports just for readingthis article!Does that sound familiar?Internet marketers have gone 'free mad'. Freebies have theirrightful place in the online marketing bag of tricks: 'subscribeto my Ezine and I'll give you a free eBook' and 'order this andI'll give you a bonus product' are often used to great effect.However, many Internet marketers seem to...
Posted on: 03 December, 2001
Author: Richard Bolduc
Have you ever hired someone for their services and wished you could meet with them face to face? You call them, and call them, but you end up playing ... and ... and yes, even that old F Have you ever hired someone for their services and wished you could meet with them face to face? You call them, and call them, but you end up playing phone-tag, and email-tag, and yes, even that old Fax-tag? You'd like to set up an appointment to cover some things about your new ideas, but they are located in some firm out in...