"Simple Messages in Advertising"

Posted on: 10 April, 2002

Author: Kevin Nunley

It is better to advertise with simple messages and have everyoneunderstand you, than to advertise with complex messages and haveonly 20% of viewers understand you.Brilliantly clever advertising execut... It is better to advertise with simple messages and have everyoneunderstand you, than to advertise with complex messages and haveonly 20% of viewers understand you.Brilliantly clever advertising executives often come up with adcampaigns that dazzle viewers. Viewers may be dazzled, butwhether they can discern what is actually being communicated inthe ad remains to be seen.When considering how you want to phrase your advertising copy,don't tailor the message to what would impress you....

Hawaii Volcanoes

Posted on: 07 April, 2002

Author: Gayle Olson

The Island of Hawaii is made up of five ... Each began to grow beneath the sea and ... joined to form a single island. The ... grew from a hotspot beneath the sea. The chain of vol The Island of Hawaii is made up of five volcanoes. Each began to grow beneath the sea and eventually joined to form a single island. The volcanoes grew from a hotspot beneath the sea. The chain of volcanoes were created as the Pacific Plate moved northwestward over the hotspot. Kohala was the first to emerge from the sea followed by Mauna Kea,...

The Five Most Commonly Encountered, Off-putting E-commerce Errors

Posted on: 06 April, 2002

Author: Marcia Yudkin

While getting less public ... than during holiday season, the ... shopping cart problem" ... to wreak havoc on online sales. Recently I judged a raftload of sites for the Webby A While getting less public handwringing than during holiday season, the "abandoned shopping cart problem" continues to wreak havoc on online sales. Recently I judged a raftload of sites for the Webby Awards (my second time) and for the Inc. magazine Web Awards, as well as for my own clients. Here are the five irritants and obstacles that most frequently disrupt the visitor's shopping experience at e-commerce sites. 1....

The Core Elements of a Successful Website

Posted on: 28 February, 2002

It seems to me that many of you who are new to building websites are having trouble figuring out exactly what makes the ... between a website that's ... and one that doesn't produce resul It seems to me that many of you who are new to building websites are having trouble figuring out exactly what makes the difference between a website that's effective and one that doesn't produce results. For example, I recently received this from Sybren Design Chronicles reader Marvin Baerg: This is a suggestion for an inclusion of an article on site design tips. It would be...

Where Do I Start?

Posted on: 14 February, 2002

Author: John Colanzi

New ... are coming online ... If you're one ofthem, I'm sure you've been asking ... where do ... so little time and so much ... to ... many gurus with confli New marketers are coming online everyday. If you're one ofthem, I'm sure you've been asking yourself, where do Istart?There's so little time and so much information to absorb.So many gurus with conflicting information.Who's right?Who should you listen to?Before you do anything, you should sit down and decide whatyou are passionate about. It's so much easier to succeed ifyou're promoting something that excites you and gets yourblood flowing,I've always...

The Cardio Question

Posted on: 10 February, 2002

Author: Ryan Betzina

I get many ... ... "losing those extra few pounds and extra layer of fat." This always brings me to the ... ... "What is it and how much should I do?” Well, let's sta I get many questions regarding "losing those extra few pounds and extra layer of fat." This always brings me to the cardio/aerobics question. "What is it and how much should I do?” Well, let's start with what it is. "Cardio" literally means "having to do with the heart and blood vessels." It is essentially low- impact repetition training that helps to improve your overall cardiovascular...

Leap... And The Net Will Appear

Posted on: 01 February, 2002

Author: Sibyl McLendon

In 1994, my life hit rock bottom. My husband was addicted to crack cocaine, my 17 year-old son had just gotten his 15 year-old ... ... we were about to get evicted from our home, I contra In 1994, my life hit rock bottom. My husband was addicted to crack cocaine, my 17 year-old son had just gotten his 15 year-old girlfriend pregnant, we were about to get evicted from our home, I contracted a life-threatening illness with no health insurance and my Mother died very suddenly, and as her only child, the responsibility of this fell solely on me....

Desperation to inspiration in thirty minutes flat !

Posted on: 29 January, 2002

Author: Peter Simmons

Hi my name is Peter. I'm no success guru, in fact i've never written an article on this subject before, ever! So why am i writing it now you ask? To tell you of ... that truly inspired me and i Hi my name is Peter. I'm no success guru, in fact i've never written an article on this subject before, ever! So why am i writing it now you ask? To tell you of something that truly inspired me and i hope will inspire you too.Steve and i have been best friends for about twenty years now. Like most...

Creative Books Personalized Books

Posted on: 28 January, 2002

Author: Creative Books

Prices strating at $8.95Give that special someone a keepsake that will last forever!!!... Prices strating at $8.95Give that special someone a keepsake that will last forever!!! Source: Free Articles from ArticlesFactory.com

Which Coach Fits You?

Posted on: 19 January, 2002

Karen hired a "mentor" coach to help her business grow. The coach ... Karen's efforts to design her website. On a slow week, the coach said, "Clear clutter and learn to dance." After three month Karen hired a "mentor" coach to help her business grow. The coach applauded Karen's efforts to design her website. On a slow week, the coach said, "Clear clutter and learn to dance." After three months, Karen had a big coaching bill, a multicolored website, an empty house and a sad little business. Karen wasn't uncoachable. She chose the wrong coach. For instance, Western medicine treats...